Media & audience engagement
An Owned Audience Experience for Yellow Flag Podcast
A fast podcast website and interactive games that give fans more ways to engage between YouTube uploads.
The challenge
The audience primarily lived inside YouTube's feed. After an episode ended, the creators had limited ways to bring viewers into an experience they owned or give fans a reason to return between uploads.
What Kindforth built
Kindforth created a dedicated website that brings episodes together and added interactive games designed around fan participation. The platform gives Yellow Flag room to expand its audience experience beyond a single social channel.
Delivery process
- 01Mapped the viewer journey from YouTube to an owned destination
- 02Designed the site and games around the podcast's identity
- 03Built a responsive Next.js experience
- 04Tested, launched, and refined the live platform
“Kindforth went above and beyond what we expected. They built our website and interactive games that give our audience more ways to engage with Yellow Flag. We highly recommend them and will definitely work with Kindforth again.”